We Are NOT "Salespeople"
As Groundhog Day approaches, I’m reminded of the Bill Murray classic where the persistent insurance agent, Ned Ryerson, epitomizes the stereotype of an overly positive, insistent salesman. In the insurance industry, characters like Ned can make us cringe. Consumers, much like Bill Murray's character, often feel trapped in a loop of relentless pitches and pushy sales tactics.
We want to be like ambitious Ned. He's out there hustling, leveraging all his contacts, and seizing every opportunity like a bull (‘Ned the Bull’). But just like Bill Murray, we use every technique to avoid and dismiss one-liner sales tactics. Why do so many salespeople have to be so annoying and persistent? Is it really necessary for success?
At our agency, hustling for sales has never been our aim, and we have thrived without it. Our sales are generated through referrals, great Google Reviews, and active participation in our community. The idea of "pushing" insurance onto our neighbors makes our stomachs twist. We believe that by providing the best customer service, our business will grow organically through word of mouth and customers genuinely wanting to work with us. We don’t want to chase clients down for a quote or bombard them with follow-up emails about extra coverage. We despise such tactics ourselves, so why would we impose them on you?
When we recommend a product, it's not about the hustle or the commission. Our primary concern is identifying gaps in coverage and preventing potential financial emergencies. By having multiple forms of coverage with us, we can better understand and address your overall insurance needs.
Examples of Our Account-Based Approach:
-
Accidental Damage: If you accidentally run your car into your house, would it be covered under home or auto insurance? It's easier for us to figure that out if we manage both sets of coverages.
-
Home Business: If your business gear is stolen while working from home, would it be covered under home or business insurance? We need to see both policies to determine the specific terms.
-
Policy Management: If you call to make a payment on your business insurance and we notice a missing driver on your commercial auto policy, we can update it immediately. Consolidating your coverage with us reduces redundancies, extra work, and potential financial pitfalls.
While there are many hard-working salesmen like Ned, that’s not our style. We aren’t trained with pitches or one-liners to “get you on the hook.” We prefer the catch-and-release method. We’ll engage with you while we chat and then, when you’re released, you’ll be inclined to tell all your friends about us.
We don’t see you as an opportunity; we see you as a neighbor. Give us a call if you have questions about current or potential coverages. We’d be happy to talk with you and ensure you have the right insurance while providing a friendly, pressure-free experience.